WINDUP

Facebook & Instagram ads for house cleaning companies

Qualified leads for the cleaning jobs you want.

You know what a good cleaning client looks like. We build and manage the ads around that, with lead questions that help your team see who fits.

Ask for a timeSee how it works

One cleaning company per protected service area.

Built around your businessYour area. Your ideal jobs.
WINDUP

House cleaning inquiries

Example

  • Weekly house cleaning

    In your service area

    Weekly

  • Biweekly house cleaning

    In your service area

    Biweekly

  • First clean, then recurring

    Looking for an ongoing service

    Recurring

The service, location, and frequency your team wants.

The goalQualified leads.
Ready for your follow-up.
Illustrative inquiries. Your team confirms the fit.

A useful first conversation

Start where you are.

Two ways to get a clear next step. The first conversation is free.

Not running ads yet?

Get a starting strategy.

Let’s look at your service area, the cleaning jobs you want, and what an initial Facebook and Instagram ad test could look like.

Get a starting strategy

Already running ads?

Get a fresh ad review.

Bring your ads and the lead details you have. We’ll look at who is responding, how well they fit, and what could improve the quality of your inquiries.

Get a fresh ad review

Built around your business

A name and number
are only the start.

You want homes in the areas you serve, looking for the cleaning you offer, at a frequency your team wants to take on.

We agree on that definition with you before building the ads. Lead forms collect the context. Your team confirms the fit, gives the quote, and books the work.

What makes a qualified cleaning lead?
WhereYour service area
WhatThe jobs you want
How oftenThe right frequency
WhenRoom on the schedule

Our process

Clear steps.
Shared expectations.

Explore the process
  1. 01

    Define a good lead.

    Start with your area, your capacity, and what a worthwhile job looks like to you.

  2. 02

    Build a focused test.

    Match the offer, ad creative, and lead questions to the work you want.

  3. 03

    Improve lead quality.

    Review who is responding and how well the inquiries match the criteria you set.

The person behind WINDUP

Meet Clark.

Founder of WINDUP

Clark’s background is in pool cleaning, where service areas and recurring routes are part of the work. He built WINDUP with that perspective: understand the business first, then build the advertising around it.

How WINDUP started

Before we talk

A few fair questions.

Do I need to be running ads already?

No. If you are new to Facebook and Instagram ads, start with a strategy conversation. If you already run ads, a fresh review helps us discuss what to improve.

What do you mean by qualified leads?

We agree on the service area, cleaning type, frequency, and other details that make an inquiry relevant to your company. The lead form collects initial answers. Your team confirms the details and decides whether to quote the job.

Do you handle follow-up and booking?

Your team handles quotes, follow-up, and bookings. WINDUP manages the advertising and works to improve the quality of the inquiries you receive.

Can you work with another cleaner in my area?

WINDUP works with one house cleaning company per protected service area. We check the ZIP codes and agree on the area together before working together.

What happens when I ask for a time?

A prepared email opens so you can send your company and service area. We reply to arrange a conversation. The first strategy conversation or ad review is free.

Tell us where you clean.
Let’s talk about what’s next.

Ask for a time

Prefer email? [email protected]